Monday 10 December 2012

OUTLOOK GROUP'S MAGAZINE

OUTLOOK GROUP'S MAGAZINE

1.OUTLOOK MONEY
Outlook Money: In July 1998, the Group launched "Intelligent Investor" re-christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of Outlook Money. 

2. OUTLOOK TRAVELLER
Outlook Traveller: Outlook Traveller is a monthly magazine from the stable of Outlook Publishing India Pvt. Limited and the only significant magazine aimed at the travel reader. Every month since June 2001 OT has introduced readers to the wonders of unknown destinations while also encouraging travellers to take a fresh look at familiar places. Whether people are planning a holiday, or simply dreaming of one, Outlook Traveller continues to take them closer.

3. OUTLOOK BUSINESS

Outlook Business, in the true tradition of the Outlook group, has as its aim no less an objective than the complete rewrite of what has been tried by the way of business journalism in the magazine space. Targeted at decision makers, the product focuses on important business issues and developments with a view to providing clear takeaways – impact and implications for decision-making. A holistic approach ensures all influences on business: economic, political, regulatory and market driven are examined. Views from the best in industry supplement strong analytical in-house features to ensure a fine balance of perspectives, insights and information. In keeping with the rapid unification of markets, Outlook Business incorporates a global perspective, which it sees as a vital input, in all its content. Due recognition is also given to venture capital, hedge funds and private equity. This is only fair, since capital, a key driver of business, is footloose and fancy-free in this brave new global economic order.

Last, but by no means the least, Outlook Business is a publication of today, meant for today’s decision makers!

4. OUTLOOK GEO
GEO is a family of educational monthly magazines similar to the National Geographic magazine. It is known for its profound reports, which are accompanied by opulent pictures.

5. MARIE CLAIRE
Marie Claire is a monthly women's magazine conceived in France but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience, the United States edition focuses on women around the world and several worldwide issues. The magazine also provides the reader with health, beauty, and fashion information in each issue. Readers can subscribe to it through the mail and online. The reality series, Running In Heels, follows three interns working in the NYC office of the magazine. The theme for Marie Claire is “More than a Pretty Face”. The magazine gives readers information about different women around the world and their needs, struggles, and stories of life. The goal of the magazine is to provide readers with a substantial amount of information about new looks in the fashion industry as well as current issues that women of the world are facing. Moreover, it also adds relationship information, along with a section dedicated to answering specific questions from readers. It provides information pertaining to different items of clothing and accessories, as well as which would be a better deal. Each month recognizes a particular female celebrity by placing her on the cover of the magazine and featuring her in a main article, along with providing monthly horoscope.
6. PEOPLE
People (originally called People Weekly) is a weekly American magazine of celebrity and human-interest stories, published by Time Inc.The magazine runs a roughly 50/50 mix of celebrity and human-interest articles. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy"

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